First we give, then we receive.
Wayusa isn't a raw material to us. It's a relationship with people and the place it comes from. And that requires balance.
The word AINI comes from the Andean tradition of AYNI
AYNI is a principle of reciprocity that says: to live in harmony, we must first give something and only then can we receive. It's the core principle of our product, our brand and the whole company.
“AYNI is one of the most important teachings I gained in the Amazon. AINI embodies it in two directions — it's not only about protecting the Amazon, but also about the mindset with which we treat ourselves.”
— David, founder of AINI
For every can you buy, we protect 1 m² of Amazon rainforest in Ecuador.
When I expect real performance from my body and mind, I first have to give them something that nourishes them and that they truly need.
For every can you buy, we protect 1 m² of Ecuadorian rainforest.
Canto del Gallo
The money from the current AINI batch goes to this plot. A specific piece of the Ecuadorian Amazon — you can find it on the map.
By “equals” we mean literally
One can, one square metre of rainforest. It sounds like a marketing pledge — that's why we'll show you exactly what happens between your purchase and a piece of the Amazon.
A share of the price is set aside
From the price of every AINI can a fixed amount is allocated up front for rainforest protection. It's not a voluntary tip or a checkout round-up — it's locked into the calculation from the first batch.
It travels via Forestink
We don't send the amount to an anonymous foundation. It goes directly through Forestink — an organisation working on specific land in the Ecuadorian Amazon, not on offsets on the other side of the planet.
It covers 1 m² of protection
For that amount Forestink secures the protection of one square metre of existing rainforest — the one wayusa comes from. No tree-planting somewhere else. Standing rainforest we protect from being cut down.
You get the GPS of your m²
A QR code on the can takes you to your specific piece of rainforest — with coordinates and a place on the map. The equation closes in your hand.
No “percentage of net profit”, no vague “we'll support nature”. One can. One metre. One GPS.
The exact terms of protection, the area covered and the reporting method are confirmed by Forestink in a separate commitment letter.
In preparation — we're finalising the letter with Forestink before launch
In preparation — we're finalising the letter with Forestink before launchOur bridge to the Amazon
We don't send money to an anonymous foundation. We work directly with the non-profit Forestink, which buys and protects rainforest in the Ecuadorian Amazon.
Buying and protecting rainforest
Forestink buys rainforest land and protects it from being cut down — already 88 hectares today, roughly 123 football pitches of Amazon rainforest.
Restoration and biodiversity
Forestink reforests cleared areas and tracks the return of biodiversity. Over 21,800 tonnes of CO₂e are stored in the protected above-ground biomass.
Communities and volunteers
Forestink educates local communities and supports sustainable practices. Over 300 volunteers have already passed through the rainforest, working on protection on site.
Trust is built on data, not promises
We update monthly. If a number is missing, we don't have first data yet — pre-launch months we publish “—”, not estimates.
Start your circle.
Stable focus for you.
1 m² of rainforest for Ecuador.
Reciprocity in practice.
